Nike Swoosh Style
Branding for Swoosh Style, Nike’s in-house style department. Using the swoosh as a connector, the logo visualizes that styling is not only about connecting individual pieces into an outfit, but also about linking different references and cults. The underscore represents this idea in text and small sizes.
An understated and utilitarian identity that perfectly showcases the creations without competing with them. It works as a flexible system that can be adapted to all scales and occasions. The branding includes logo design, layout & treatment, guidelines, as well as interior and packaging concepts.