Women by Nike

Redefining Nike Women’s view of femininity as a matter of multi-sensuality and equality, visible on a global scale. Branding included typeface design, color definitions, layout & treatment guidelines as well as interior and retail concepts and product development.

nike.com

Creative Direction: Maria Vu, Art Direction: Ben Jarvis, Project Manager: Miko Cowan, Custom Type Concept & Art Direction: Deutsche & Japaner, Type Design: Schick Toikka, Nike’s London Flagship Store by Nike (Nike EMEA Store Design) in collaboration with Aldworth James & Bond and Umdasch. Photography by Tom Donald for Aldworth James & Bond © 2019; , Nike Kit Bag FWWC 2019 and Product Seeding WWC 2019 design and photography credit by The Invisible Party